The Brief

​Fujitsu wants to introduce its smart air-con series with a B2B product launch campaign, informing retailers of the innovation's intelligence and efficiency.

 

The Concept

"Chill"

Taking a never seen before top-down design execution (in comparison with local air-con advertising ads), our team's campaign stands out among other pitch ideas with a fresh lifestyle feel. It celebrates "chill" - simply sit back in ultimate relaxation and enjoy the cool temperature.

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EDMs and invites were written and sent. The launch event was a big success with capsule dancers, cocktail bites and an interactive exhibition.

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Brainstormed: Life Reinvented

 

With fuss-free functions, Fujitsu air-con reinvents the way people enjoy ultimate relaxation. It is the one true essential appliance at home. The ease of use and powerful cool air create a cradle of comfort that makes staying home a pure enjoyment.