The Brief

To develop a cohesive print concept for Olympus point-and-shoot cameras, while also distinguishing between the four categories - creator, tough, smart, traveler. Each print should bring out the unique personality of the product and its potential buyers' lifestyle.

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The Concept

"Cover page magazine"

When our team first set out to brainstorm for ideas, we didn't want to overwhelm our audience with a horde of information such as product specifications - yet these are essentials.

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So, why not a magazine cover? Turn the product name into the magazine's title to reinforce brand recall, and intrigue audience to read into its product specifications with engaging sub-titles.

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Campaign Extension

​User manual: Each product category has its own "magazine" instead of the typical booklet, featuring great photography works too.

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Outdoors: Life-size installation of the "magazines" allow people to pose as cover models. Passersby submit photos of themselves to win the featured camera.

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Mobile application: An app with the likes of “PhotoFunia” is created - where self-portraits are superimposed on magazines’ covers. Participate in the "Olympus Next Top Magazine Face” contest to win a camera by sharing photos on Facebook, Twitter and Instagram.