The Brief

To appeal to experienced, educated, professional traders with 3 of SAXO Capital Markets' sophisticated and innovative digital trading platforms.

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The Concept

"Empowerment"

Our team injects a sense of empowerment to engage the target audience of professionals with experience in trading. These individuals are powerful, successful business people, and they seek to take control of their own investments.

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The first set engages with a conversational tone, and proceeds to reaffirm the audience's ability to take charge. Of course, all these perfected with SAXO's trading platform.

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The second set is a professional and clean execution that straightforwardly exhibits the digital intelligence and mobility of SAXO's trading platform.